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A TIP for Realtors: The "Art" of Working with Children

Many home buyers and sellers bring their children along with them when meeting with their real estate professional. Sometimes this can spell disaster for your planned meeting. Why not take advantage of the situation?

Allow your client's children to create "Refrigerator Art" for their parents. you may already have the paper and crayons on hand for the little tykes. You can take it a step further by making it a marketing tool:

OPTION 1:

• Put your name, company, phone number, and web site address on a piece of paper.
• Copy a basic picture on the paper such as houses, dogs, cats, etc.
• Buy individual sets of crayons (you can put a sticker on the box of crayons with your name, phone number, and web site.)
• Keep them with you in the office, the car, and at open houses.
• Kids will draw on them and hand them to Mom/Dad to hang up.

OPTION 2:

• Put your name, company, phone number, and web site address on a quality piece of paper with a nice boarder.
• Ask the child to draw a picture of what their new home should look like.
• Tell the child that you will be using the picture to help you find them the exact home they wanted.
• Once the house closes, put the picture in a magnetic frame. Make certain your name and contact information are visible.
• Send the picture with a note that says: "It looks exactly like the picture <child's name> drew...I hope you are all happy in your new home."

Refrigerator Art is easy and inexpensive. Additionally, by providing fun activities for the children, you've accomplished several positive things:

• The child's art will often be displayed by the parents. This puts your name in front of the client constantly, even if they don't consciously think about it.
• Parents can concentrate on the real estate information you are presenting to them when their children are occupied.
• You are displaying an interest in your client's family, which goes a long way toward client loyalty!

Remember, in business it is all about the First Impression!

Contact the professionals at First Impressions today to set up a FREE one-hour consultation.