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Do your Marketing Materials reflect the right
impression for your company?
- When a prospect gets a packet
of your materials, can they tell that it all came from the
same company?
- Does the reader automatically
land on the most important message first?
- Are the colors and syntax
consistent?
- Do your materials GET RESULTS?
If you answered no to any of these, contact the
professionals at First Impressions Marketing Services for a FREE one-hour consultation.
Your marketing materials are usually the first thing a
potential customer will use to obtain an opinion about your company. If done
poorly, your first impression is shot. When done correctly, the sky's the
limit!
First Impressions knows the tricks and techniques
to provide you with marketing materials that are CONSISTENT, CLEAR, and will
REFLECT the image that is right for your company.
WHAT ARE
MARKETING MATERIALS?
When the terms "Marketing Materials" or "Marketing
Collateral" come up in a conversation, everyone has their own idea as to what
they mean. To some, it only applies to the brochure you send out to your
prospect. But that is only one small piece of the pie. Whenever someone views
information about your company, it can and SHOULD be used as a marketing tool.
This even includes your billing statements and checks! Your marketing materials
are ANYTHING that a prospect can view including:
- Brochures
- Product/Service Information
- Direct Mail Pieces
- Web Site
- Presentations
- Trade Show Displays
- Customer Stories/Case Studies
- Letterhead
- Envelopes
- Statements
- Checks
- Postcard
- Promotional items and gifts
such as pens, cups, shirts, etc.
- Newsletters
- Banner Ads
- Billboards
- Graphical Design elements such
as your logo, color schemes, etc.
Each of these items can be used
to get your name and contact information to prospects. Yes,
even the checks used to pay your bills should include your
contact information, logo and web site address. Most
importantly, they should ALL have a similar and consistent look
and feel so that a prospect can tell it came from your company!
CONSISTENCY
IS KEY!
Have you ever seen a product of Nike's that doesn't have the
"swoosh" on it? Can you easily tell if you are holding a
Hallmark card? Could you pick out a Pepsi can EVEN if it didn't
say Pepsi on it?
Of course, these are large companies who have put a lot of
money into their branding efforts. Money that many of us just
don't have. However, there are things you can do to begin your
branding efforts today without spending a fortune.
What's the secret? Use the same logo placement, colors, fonts
and layout for all your marketing materials. This will breed
familiarity with your customers and prospects. First
Impressions can help you create an arsenal of marketing
materials that will get noticed and get RESULTS.
Part of the team...
First Impressions is there for you whether your goal is to
create a corporate identity (logo, color schemes and all
materials) or as an additional resource for a one-time campaign.
We will help you get the most out of your marketing materials.
Let the First
Impressions Marketing professionals give your business the
polished and professional look necessary to gain the edge over
your competitors and get your message out to the right people at
the right time.
After all, in business
it is all about the First Impression!
Contact the professionals at
First Impressions today to set up a
FREE
one-hour consultation. |
